![]() Initially, Burbn was a location-based app that allowed users to check in at a particular location, make plans for future check-ins, and share photos with friends. The app was named after Systrom’s love for fine whiskeys and bourbons. One was called Burbn, which was a location-based check-in app, similar to Foursquare. The original idea for Instagram was a combination of two apps that Systrom had developed. He left Google in 2010 to co-found Instagram with Systrom. After graduation, he worked at several startups before joining Google as a user experience designer. He moved to California to study at Stanford, where he met Systrom. ![]() Krieger was born in São Paulo, Brazil, in 1986. He worked at Facebook for a short period before leaving to start Instagram. After graduation, he worked at Google for a few years before leaving to work on his startup, which was eventually acquired by Facebook. He studied management science and engineering at Stanford University, where he was introduced to computer programming. Systrom was born in 1983 in Holliston, Massachusetts. The idea for the app came from Systrom's interest in photography and the fact that there were no good mobile photo-sharing apps available at the time. Instagram was co-founded by Kevin Systrom and Mike Krieger in San Francisco in 2010. The journey of Kevin Systrom, the co-founder of Instagram, from his initial attempts at creating a location-sharing app, Burbn, to the development of a billion-dollar social media giant, is a classic example of the power of innovation and perseverance. Instagram's story is one of the most inspiring tales of entrepreneurship.
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